Claroline – e-learning user/course managment – for talkmedicalonline.co.uk

 Thesis  Comments Off on Claroline – e-learning user/course managment – for talkmedicalonline.co.uk
Jan 312011
 

Team

Starting to look at how to manage users learning experience – I have installed and am looking at the free open source package called claroline

http://talkmedicalonline.co.uk/claroline197/claroline197/index.php?logout=true

Login details

  1.  user =user
  2. password = password

I have created an agenda item so you can see how things could look – the feel of claroline can be edited to match branding. Just looking at what is economically viable for this project and what will work

 Posted by at 4:46 pm

Questionnaire to some people that works in creative areas to get feedback on which platform they use to showcase their work.

 Uncategorized  Comments Off on Questionnaire to some people that works in creative areas to get feedback on which platform they use to showcase their work.
Jan 312011
 

Cover letter and questionnaire

My dear creative friends!!
I am researching which online platforms people use to showcase their work.
I know that most of you use platforms as facebook, myspace, Flickr and your own websites.
But there are other places in the internet were you can showcase your work which I know some of you might use such as Dribbble, Behance, Dropr, The Creative Finder, Creative Pool and many others.
It would be really helpful for me, if you guys can give me a hand on this and answer a simple questionnaire.
Any comment will be very much appreciated!!

So here we go:

1. Which online platforms do you use to show your work?
2. What do you like about them?
3. What do you dislike about them?
4. Is there any particular feature that you will like these sites to have?

Jw Davies
Photographer

Hello Carolina,
I’ll offer up a bit of what I like; hope it helps you.

1. Which online platforms do you use to show your work?
For showcasing photography I used to use Tumblr.
The reasons were:
– it’s simple,
– minimalist design (no ads – got no idea how they make money);
– ease of use (uploading, changing template – they have numerous templates you can use, which are more elegant than Blogger);
– and that it has that cool/the in thing/acceptable aura about it.
Here’s an example of a Tumblr blog that I like: http://www.terrysdiary.com/

I also use http://www.phiary.com/ This is a small Norwegian site, again it has a minimalist design. Also, as you can easily see the other photographs posted that day, it has a small community feel. If it were to expand, your photographs would get lost amongst the hundreds being uploaded, and this would be lost. It doesn’t reach out to the mass of photographers though.

For music, http://soundcloud.com/ is a good host. The main advantage is that you can choose whether to allow downloading, or not. Unlike Myspace, Youtube where you can find the mp3/flv easily, if you wish. It has awful search though. And doesn’t function well as a stand-alone source of music. Unlike…

Youtube, which has become the de facto place to promote your music these days. The good points are: the ubiquity, everyone knows that something is likely to be on there, so they go there; the suggested videos, make it easy to find something else you may be interested in. The bad: hideous, clutered design, especially the recent redesign of your personal homepage; the adverts.

2. What do you like about them?
For photography, the ease of use, and speed, so that uploading takes as little time as possible. Enables you to have a site that works as a diary. This is less important for music, where the ability to organize, or highlight tracks would be a preferable feature.

3. What do you dislike about them?
Tumblr doesn’t have comments built in, you have to use Disqus, or something similar. It is often unavailable, due to technical issues, but has had more investment recently, so hopefully it should improve.
Youtube, See above.

4. Is there any particular feature that you will like these sites to have?

Tumble, see above.

Wishing you all the best, John.

Jw Davies
Photographer

Pamela Padruno
Architect

Hi Carolina,
The way that me and my business partners show our work is through our website
web www.diav.cl and we also through these online magazines: www.enlighter.org, www.plataformaurbana.cl.
What I like about them is the fact that is easy to search by themes.
What I dislike about them is that they are a bit slow.
Would be good if I could download all the photos of an article together and not one by one. Takes too long.

Hoping this is helpfull for you,
Good luck

Pamela

Pamela Padruno
Architect

Luciana Job
Illustrator, designer, animator and video editor

Hey Caro!!!

Here we go…

1. Which online platforms do you use to show your work?
For a long time my favorite site was Deviant Art and also me specialized forums.

2. What do you like about them?

From Deviant Art I like the feedback feature. Is massive! I love the feedback system. Is a lot better than for example “flickr”.

3. What do you dislike about them?
That they are addictive. They consume your real life, fame and more “interetonic” fame and goodby to your real life. They are dangerous! But feed your ego…

4. Is there any particular feature that you will like these sites to have?
To navigate them can be insufferable (Argentinian slang for annoying)

Loves,
Lu

Luciana Job
Illustrator, designer, animator and video editor

Adam Crawford
DJ

1. Which online platforms do you use to show your work?
For uploading music I just found SoundCloud

2. What do you like about them?
It’s fast to upload long files. Previously could only upload 10 minute files to youtube. I’ve just uploaded a 45 minute mix v. quickly. Liking it!

3. What do you dislike about them?
That 120 minutes is the maximum I can upload altogether for Free ( I think ) then you have to upgrade and pay for an account if you want to put up more.

Adam Crawford
DJ

Esti Landa
UI Designer

1. Which online platforms do you use to show your work?
Creative pool and LinkedIn.
2. What do you like about them?
They are frequented by media experts and professionals like me, no crap or spam (generally)
3. What do you dislike about them?
Some recruiters.

4. Is there any particular feature that you will like these sites to have?
A more graphic UI.

Apart from this I should mention that when I say “recruiters annoy me” I’m referring to privacy and how internet “promote” harassment which is why myspace failure (at the end people had more brand messages, music groups invitations that were not of your interest or strangers and strangers than friends or own contacts).
The reason why Facebook’s works, is because if you want to “connect” or get contacted by brands, companies or agencies you can allow them to do it. But if you don’t want to you just don’t give them access easily.
I’m talking here about Intimacy, privacy.
If I expose my work or express myself online does not mean that I like to be bombard me with spam, offers etc. …

I’ve been working on something similar, so I know that this point is very important to survive and succeed in the digital environment 

Check this, is very interesting:
http://soundcloud.com/

Check the way people comment at video moments.

Hope this helps!
All the best
Esti

Esti Landa
UI Designer

Carola Cartens
Photographer and curator

I thought of sharing this I found it amazing…. Check this out:

Carola: Hey hey, coincidences of life, I am responsible for Latin America of Dropr, if you need any information at all happy to help you, plus two of the main partners of Dropr live in Wales … so if there is anything you need let me know.

What I do for Dropr is the development of new projects, the curatorship of artists, communications strategy and business development alternative to the same page, because we sell them to universities. We design their own space with the same bases as Dropr but for internal use.

Keep in touch,

Carola

Carola Cartens
Photographer and curator

SEO and SEM analysis

 Coursework  Comments Off on SEO and SEM analysis
Jan 302011
 

TASK: Select 3 websites and analyse their SEO/SEM. Can you find their key phrases? What is their Google search rank for those phrases (how high in the listings)? What is their page rank? Can you work out what their traffic is? Suggest any improvements that you think could be made.

  1. 5oup
  2. Emerging artists
  3. Home 4 Talent

– –

5oup


Tilte: 5oup – a community for emerging artists and designers
Description: 5oup is an online community for emerging artists and designers
Page rank: 5/10
Daily page views: 1.7
Bounce rate: 44.4%
Time on site: 1.07

Top Queries from Search Traffic:

Query Percent of Search Traffic
5oup 22.86%
bombay bicycle club t shirt 6.17%
5oup.net 5.12%

Related Keywords (Google – Search-based keyword tool):

Keyword Searches per month
on line art 350
student artists 82

Extracted Keywords (SEO Moz – Term Extractor SEO Tool):

Keyword Importance
5oup 100%
emerging 95%
artists 95%
designers 89%
community 43%

Suggested Keywords (Google AdWords):

Keyword Competition Global Monthly Search
5oup Low 390
community for designers Medium 880
visual communication design Low 6,600
visual communication and design Low 5,400
communication and design Low 40,500

Analysis:
5oup is an online platform for designers where they can show their work. It contains portfolio sites and its main focus is to present projects. For this reason defining particular keywords might be a problem.
It seems like there is a possibility of gaining traffic through keyphrases like: ’emerging artists’, ‘community for designers’ or ‘visual communication and design’. However, 5oup doesn’t engage the visitors (low average time spent on site).
Also the h1 tag is missing. This fact lowers the possibility of being found as an online platform for emerging designers.
There isn’t enough text content and probably too many images (unfortunately not all have alt tags). That is why web spiders may have problems finding what is this site about and putting it under suitable keywords and phrases.

– –

Emerging artists


Tilte: Emerging Artists Online Fine Art Gallery | Buy Modern Abstract Contemporary Art | Framed Canvas Oil Paintings For Sale
Description: Modern Contemporary Art For Sale Online | Fine Art Gallery For Oil Paintings, Canvas Art, Abstract Paintings, and Framed Art. Buy Canvas paintings. Photography, Drawings, Sculpture, and Glass.
Page rank: 2/10
Daily page views: 2.1
Bounce rate: 43.8%
Time on site: 2.04

Top Queries from Search Traffic:

Query Percent of Search Traffic
emerging artists 12.9%
doar arte 9.40%
emerging original bands 8.03%

Related Keywords (Google – Search-based keyword tool):

Keyword Searches per month
paintings for sale 12,000
art for sale 5,400
modern paintings 4,400
online art gallery 4,400

Extracted Keywords (SEO Moz – Term Extractor SEO Tool):

Keyword Importance
artists 100%
art 95%
artists 95%
gallery 89%
sale 82%

Suggested Keywords (Google AdWords):

Keyword Competition Global Monthly Search
emerging artists online N/A N/A
emerging artists Low 660
emerging artist Low 9,900
artists online Low 6,600

Analysis:
Emerging Artists is an online platform to sell art created my emerging artists. You can find there any type of artwork, starting with paintings and finishing with sculpture and photography. It contains examples of pieces of art that people might be interested in buying. The topic of this site is very broad and probably this is the reason why keywords are also very broad and don’t specify content of the website.
The average time spent on site is quite low, probably because apart from artworks there is not much content.
HTML code isn’t professional. This is a table-built website and doesn’t contain the h1 tag which would focus on something unique and make it easier to find the site in Google. Besides, images don’t have alt tags.

– –

Home 4 Talent

Tilte: Home 4 Talent
Description: N/A
Page rank: 4/10
Daily page views: 0
Bounce rate: 54.5%
Time on site: 1.28

Top Queries from Search Traffic:

Query Percent of Search Traffic
talent net live invite 70.60%
home4talent.net 20.99%

Related Keywords (Google – Search-based keyword tool):
Google tool was unable to extract any keywords from the site. This is a suggestion after adding ‘talent’ and ‘musicians’ to the search. However, suggested phrases don’t really match with the purpose of the website.

Keyword Searches per month
super talent 8,200
musicians wanted 2,800

Extracted Keywords (SEO Moz – Term Extractor SEO Tool):

Keyword Importance
home 100%
talent 63%
musicians 31%

Suggested Keywords (Google AdWords):
Again here, Google tool didn’t extract any suggestions for keywords and phrases. I added ‘talent’ and ‘musicians’ to the search.

Keyword Competition Global Monthly Search
talent Low 7,480,000
musicians Low 1,000,000

Analysis:
Home 4 Talent is a community site for talented musicians. They can create their own profiles (website works similarly to Facebook). Home 4 Talent gathers any kind of musicians – there is difficult to specify what is this site about because its broad subject.
To me the most problematic SEO issue is related to ‘Home’ in the title – it doesn’t help to define the purpose of the site. Besides, it is based on people’s profiles and doesn’t include side content which would be helpful defining website’s specifications. Description tag is not included, which makes thing worse to find Home 4 Talent.
HTML code is based on tables and homepage lack in a sort of introduction paragraph which could help spiders to find what the content is about.

– –

References

  1. Alexa – information about traffic, keywords and search queries
  2. Google AdWords – list of suggested keywords
  3. Google – Search-based keyword tool – list of related keywords
  4. Firefox tools – View Source
  5. PageRank Checker
  6. SEO Moz – Term Extractor SEO Tool
  7. Website Grader
 Posted by at 12:56 pm

Thesis -Talk medical online new movie – bringing editing and stuff together

 Thesis  Comments Off on Thesis -Talk medical online new movie – bringing editing and stuff together
Jan 282011
 

I have been learning all about Camtasia Studio – producing and editing training video – using powerpoint – pic in pic etc

Take a look at my first go for part one of training course for thesis

http://www.webdesignstuff.co.uk/work/kc005/talkmedical/talkmedicalcourse1/talkmedicalcourse1.html

For more fun with  picture in picture see

http://www.webdesignstuff.co.uk/work/kc005/talkmedical/demopip/demopip.html

 Posted by at 4:01 pm

SEO Plan for www.dassh.org.uk – draft ideas and research

 web planning  Comments Off on SEO Plan for www.dassh.org.uk – draft ideas and research
Jan 272011
 

Summary of current findings of www.dassh.org.uk   

Page rank with Google tool bar = 0/10  

Website grader http://websitegrader.com – 3/100 with 1 link – no blog found –  very poor SEO health with indexed pages =12

Term extractor http://www.seomoz.org/term-extractor produced no terms that appear to be targeted at search engines . 

The only incoming link of any value appeared to be http://lsbu.ac.uk found by using http://www.linkpopularity.com   

Competitor Websites

http://www.dassh.edu.au/ google page rank 5/10  

Website grader http://websitegrader.com – 78/100 with 24 links – blog found – generally good SEO health 

   http://www.crassh.cam.ac.uk/  google page rank 6/10  

 Website grader http://websitegrader.com – 92/100 with 429 links – blog found –  good SEO health with indexed pages =5490

Term Extractor for CRASSH site

 

Keyword strategy  

Using competitor sites the following keywords have been found to occur in quantity  so any plan should include them in the  title , meta description etc

  1. research
  2. social
  3. sciences
  4.  humanities  
  5. arts
  6. deans

Research needs to be done on what individuals search for to get to the current site – would be recommend to get google analytics placed on DASSH site if possible. Ony data availble from alexa.com for dassh.org.uk is as follows:

top search query = lsbu address

1 lsbu address 100.00%

Note: The location details shoudl be included  in keyword list.

  Hit list for SEO plan 

  1. Keywords – need good solid list of good keywords to include the keywords found above . Need to add additional terms that resarch will highlight that will drive traffic to site. Keywrods with low competition and high searches– place in title and H1 – H5 – first two paragraphs and then create a page for any really important keywords that are being searched upon (e.g. funding  which will drive traffic)
  2. Arrange inbound links from ranked websites that are relevant – all university sites (education sites get heavy weighting for being educational and therfore seen as higher quality websites) and professional bodies that are associated with the org (particularly government
  3. Consider addition of blog
  4. Label all images correctly with alt tag and keyword relevant names
 Posted by at 5:48 pm

Search Engine Optimisation (SEO) Analysis

 web planning, Website Planning  Comments Off on Search Engine Optimisation (SEO) Analysis
Jan 272011
 

To help me gain more understanding of my thesis project I will be analysing food recipe sites for this SEO analysis.

1) Jamieoliver.com



Title:
Jamie Oliver | Official site for recipes, books, tv, restaurants and food revolution

Keywords: Jamie Oliver, fifteen, recipes, fish dishes, meat menus, chicken dinners, Italian recipes, how to cook, eggs, baking, traditional, cookbook, seafood, cake, Gennaro Contaldo, School Dinners, Nora Sands, pasta, risotto, Fresh

Description: Jamie Oliver’s official site with loads of recipes and Jamie’s his latest books including Jamie’s America, Ministry of Food, Jamie at Home and Naked Chef.

Page rank: 7/10

Top Search Queries: (Alexa.com, 26/01/11)

The top queries driving traffic to jamieoliver.com from search engines.

Query / Percent of Search Traffic

jamie oliver / 14.88%
jamie oliver recipes / 1.53%
jamie oliver food revolution / 0.93
jamie / 0.83%
jamie oliver 30 minute recipes / 0.65%
jamie oliver 30 minute meals / 0.62%
food revolution / 0.48%

Bounce rate: 48.9% (Alexa.com, 26/01/11)

Visits per day: 32,067 (Statbrain.com, 26/01/11)

Analysis: Jamie Oliver’s site is one in which it encompasses all his work as a tv chef, restaurant, books, products etc. Therefore in terms of his homepage there are a lot of keywords to cover the wide spectrum of his work.

In terms of keywords and phrases, there is a strong emphasis on the work that Jamie Oliver has done in terms of the density of some keywords. For example, many of his restaurants (Fifteen, Barbecoa) are repeated throughout his homepage. Also there is an emphasis on Italian food recipes and also the work that he has done for television. Looking at the keywords under the meta keyword tag, there is a focus on particular ingredients (eggs, risotto, cakes) as opposed to more general keywords which suggests that they believe that people may be searching for Jamie Oliver under a specific intent as opposed to a general one.

The above image (from Google Adwords – Keyword Tool) shows that many users search his name in addition to whatever they are searching for in relation to him.

Although they have included the word risotto I note that there is quite a lot of searches for the phrase ‘Jamie Oliver risotto’ (approx 18,000) and very little competition for this. It may be worth the site owners looking into more pages on the site regarding Jamie Oliver’s risotto recipes.

Looking at their HTML, they have a rather large navigation system (which is implicit on the homepage i.e. you must hover over the main navigational links to get to the sub-navigational links) which does cover every piece of work or food or ingredient that someone may search for. This is well thought out so that users will be directed to their homepage on a search for anything to do with Jamie Oliver.

With regard to page rank, jamieoliver.com have a very respectable 7 out of 10. In terms of improvements to this, the site should ensure more high quality sites are linking to them.

2) BBCGoodFood.com

Title: BBC Good Food – Recipes and cooking tips

Keywords: bbc, good food, magazine, recipe, ingredients, healthy, vegetarian, chef, organic

Description: With over 5000 tried and tested recipes, you’re sure to find the perfect dish. Browse by occasion, cuisine, vegetarian and healthy eating or try our recipe A-Z.

Page rank: 6/10

Top Search Queries: (Alexa.com, 26/01/11)
The top queries driving traffic to bbcgoodfood.com from search engines.

Query/ Percent of Search Traffic
bbc good food / 5.29%
good food / 3.79%
pumpkin soup / 1.13%
bbc food / 0.95%
goodfood / 0.51%
carrot cake recipe / 0.48%
bbc good food recipes / 0.44%

Bounce rate: 54% (Alexa.com, 26/01/11)

Visits per day:27,565 (Statbrain.com, 26/01/11)

Analysis: BBC Good Food is a recipe site which runs off its recipe magazine business.
Looking at their meta keywords and meta description tags they believe that there users will have a strong interest in health recipes and organic produce and have catered for this in their site.

Their site has based their navigation on images of food under the heading ‘top recipes collection’. They have correctly labelled their alt tags in their images and have made links to all their categories. They have used this ‘collection’ to encompass every ingredient that the user may search for. As you can see in the image above, it is a rather large collection and in HTML this becomes a long list of keywords or ingredients for the user to find.

3) BBC Food Recipes

Title:
BBC – Food – Recipes

Keywords: bbc, food, recipes, recipe, chef

Description: Find recipes from your favourite BBC programmes and chefs, or browse by ingredient or dish. With over 12,000 recipes you’re sure to find the perfect dish.

Page rank: 7/10

Top Search Queries: (Alexa.com, 26/01/11)
The top queries driving traffic to bbc.co.uk from search engines.

Query/ Percent of Search Traffic
bbc / 6.84%
Bbc news / 3.24%
Bbc iplayer / 2.09%
BBC sport / 1.54%
Iplayer / 1.40%
Bbc weather / 1.40%
Bbc football / 0.87%

Bounce rate: 33.9% (Alexa.com, 26/01/11)

Visits per day:8,549,171(Statbrain.com, 26/01/11)

Analysis: The BBC website is a large corporation which incorporates a lot of different facilities for its visitors. The BBC Food Recipes page is one aspect of this corporation. As we can see above their recipes page is, understandably, not one of their strongest search queries for the site.

Regarding my statistics, I am not able to gain insight into the specific recipe page, so the statistics above are purely for the entire site.

Their h1, h2.. etc. titles are well written including the words menu, recipes, diets, user recommended, cooking, favourite dishes.

In terms of their keyword input strategy on their homepage they have gone with the same technique as BBC Good Food in that they have used a categorical image navigation on their page. This then allows them to encompass their keywords quite neatly alongside images of recipes or ingredients in terms of what they believe to be the most searched for.

They should make sure that their alt tags are all correct for SEO purposes as well as for accessibility reasons.

 Posted by at 4:13 pm
Jan 262011
 

Deconstruction and Web Page Design

The term “Deconstruction” which rose to prominence in the mid-1980s, has become a convenient label to pin on unorthodox design approaches within a seemingly diverse range of creative disciplines. From architecture to fashion and graphic design, asymmetric, chopped-up and fragmented forms are often the hallmarks of designs which are categorized by the term. Yet the concept of  ‘deconstruction’ is notoriously difficult to pin down and arose from the often difficult and at times, seemingly impenetrable work of a French philosopher and theorist, Jacques Derrida. How did deconstruction, with its origins in philosophy and literary academia, come to have such a profound effect on the wider spheres of art and science? And does deconstruction still have anything to offer the web designer looking for critical approaches to well established standardised industry practices? In attempting to answer these questions, I will show that deconstruction, if not in practise, then at least in spirit, still lives in some of the more exotic corners of the Web.

Jaques Derrida (1930 – 2004)

In many ways, Derrida, who experienced the institutionalized anti-Semitism endemic in French colonial Algeria as a young man 1, had a special sensitivity to the themes of identification and the marginal which are at the core of his philosophical arguments 2.  For him, most of Western philosophical thinking was founded on a series of generalized assumptions, which accorded a bogus privileged status to particular modes of thought and lines of enquiry. Deconstruction subjects to scrutiny many of these foundational concepts of Western “metaphysical” thinking. Derrida defines metaphysics thus:

“The enterprise of returning “strategically”, ideally, to an origin, or to a “priority” held to be simple, intact, normal, pure, standard, self-identical, in order, then to think in terms of derivation, complication, deterioration, accident, etc. All metaphysicians, from Plato to Rousseau, Descartes to Husserl, have proceeded in this way, conceiving good before evil, the positive before the negative, the pure before the impure, the simple before the complex, the essential before the accidental, the imitated before the imitation, etc. And this is not just one metaphysical gesture among others: It is the metaphysical exigency, that which has been the most constant, most profound, and most potent.” 3

Such enquiries into abstract notions of essential being and truth are centred on a fundamental grounding principle, a fixed origin, or logos, hence logocentrism: a “system of speech, consciousness, meaning, presence, truth etc, which is itself an effect – an effect to be analysed – of a more and more powerful historical unfolding of general writing.” 4  5

Derrida built on the work of Structuralists such as Swiss linguist, Ferdinand de Saussaure, who identified the tendency for humans to establish meaning by thinking in terms of hierarchical opposites in his work on semiotics. These binary oppositions are key relationships in Structuralist analysis but Derrida takes them further: it is in the nature of metaphysical thinking, having established an opposing hierarchy, to favour one over the Continue reading »

Website Planning – Week 1 Coursework

 Uncategorized  Comments Off on Website Planning – Week 1 Coursework
Jan 252011
 

Website Planning

Week 1: SEO, SEM and Site Promotion

Coursework

Select 3 websites and analyze their SEO/SEM

1 Northern Guitars

http://www.northernguitars.co.uk/

Second hand guitars, amps and pedals shop in Leeds.

Can you find their key phrases?

Although most search engines no longer give any weight to the keywords meta tag, it’s possible to analyze them aiming to have an overview of the designer’s key phrases choices.

In the description meta tag it was used: “Northern Guitars – the finest source of secondhand and preloved guitars, bass guitars, amplifiers and effects pedals in the north of England, Secondhand Guitars

In the keywords meta tag the designer used the following words: “Northern Guitars, Secondhand Guitars Leeds, Secondhand Bass, Guitars Leeds, Second Hand Amplifiers Leeds, Second Hand Effects Pedals Leeds, Second Hand Guitars, Second Hand Bass Guitars, Second Hand Amplifiers, Second Hand Effects Pedals

SEO Moz Term Extractor shows us what words the search engines may find particularly relevant on the webpage. It’s important that any search term or phrase the designer is attempting to rank for appear in the top 5. Here are the results:

1 word

  1. leeds
  2. guitars
  3. amps
  4. home
  5. second

2 words

  1. second hand
  2. quality second
  3. hand guitars
  4. guitars leeds
  5. fx pedals

3 words

  1. second hand guitars
  2. quality second hand
  3. valve amp specialist
  4. style working mans
  5. premier blues guitarists

What is their Google search rank for those phrases (how high in the listings)?

Using the key phrase Second Hand Guitars in the Keyword Tool (Google AdWords), the results aren’t very good for this website as Global Monthly Searches are 9.900 and competition is high. However, when searching for the word guitar alone, Global Monthly Searches are high (3.350.000) and competition is medium, which could end up attracting users to their page.

What is their page rank?

Searching for Second Hand Guitars

–        Google #5

–        Bing  #18

–        Yahoo Search #42

Can you work out what their traffic is?

According to Alexa.com, the traffic rank is 5.330.831. Alexa had No other data available for northernguitars.co.uk.

Suggest any improvements that you think could be made

a)     Title

As search engines read content from left to right, the title should have started with the specific content (second hand guitars) instead of starting with a generic title (Guitars Leeds).

b)     <h1>

There’s no h1 tag in the HTML document. The designer should have used the h1 tag for writing the relevant key words once again.

c)     Body

In the body, the term “second hand” was only written once. It would be ideal to write as many times as possible, particularly in the first few paragraphs on homepage.

d)     Folders and Files

The folders and image files weren’t named using the key words. Ideally, the main keywords should be used to name all folders and files

e)     Alternate keywords / Links

For this particular website, the designer used Second hand Guitars as his main keywords. Analyzing the results in Google AdWords, it’s possible to read that if instead of guitars, the designer had used guitar, the term Second Hand Guitar has more Global Monthly Searches and lower competition. Another possible would be the term Used Guitars, which has high Global Monthly Searches and medium competition.

The website has 17 links to external pages, and checking some of these websites, I’ve seen that they don’t have Northern Guitars in their link list. It would be ideal if they exchanged links, so Northern Guitars would have more pages linking to their website.

______________________________________________________________________

2 Caraffini

http://www.caraffini.co.uk/

Italian restaurant in London

Can you find their key phrases?

As in the first chosen website, here are the meta tags, aiming to have an overview of the designer’s key phrases choices.

In the description meta tag it was used: “Relaxed, welcoming and elegant, Caraffini, a stones throw away from Sloane Square in fashionable Chelsea, serving fine traditional Italian food.”

In the keywords meta tag the designer used the following words: “Traditional Italian food London, elegant Italian restaurant Chelsea.”

Results using SEO Moz Term Extractor:

1 word

  1. sloane
  2. guitars
  3. traditional
  4. square
  5. food

2 words

  1. traditional italian
  2. sloane square
  3. italian food
  4. restaurant sloane
  5. italian sw1w

3 words

  1. traditional italian cuisine
  2. restaurant sloane square
  3. italian restaurant sloane
  4. italian food london
  5. italian cuisine chelsea

What is their Google search rank for those phrases (how high in the listings)?

The key phrase traditional italian cuisine was inserted in the Keyword Tool (Google AdWords). A quick look at the results tells that for this website the Global Monthly Searches are really low (210) and the competition is also low. Searching for italian food london, the Global Monthly Searches are better (1000) and the competition is medium.

What is their page rank?

Searching for italian restaurants london, term which Google AdWords shows as being the most popular for this specific business:

–        Google #21

–        Bing:  not on the list after 400 results

–        Yahoo Search not on the list after 500 results

Searching for traditional italian cuisine, term chosen by the designer as being the most relevant for his website

–        Google #12

–        Bing  #99

–        Yahoo Search not on the list after 200 results

Can you work out what their traffic is?

According to Alexa.com, the traffic rank is 13,346,058. Alexa had No other data available for caraffini.co.uk.

Suggest any improvements that you think could be made

a)     Title

The title should have started with a general information (Italian food London) instead of starting with the restaurant name (Caraffini).

b)     <h1>

In the <h1> tag the designer inserted the following content: <h1>Relaxed, welcoming and elegant</h1>. As the spiders read the h1 content looking for some relevant key words, the content should have been changed for something that would have included relevant keywords like Italian restaurant in London, for example.

c) Body

In the body, the term “Italian restaurant in London” or even “Italian restaurant” wasn’t used at all. It would be ideal to write these terms as many times as possible, particularly in the first few paragraphs on homepage.

d)     Folders and files

The folders and image files weren’t named using the keywords. Ideally, the main keywords should be used to name all folders and files

e)     Alternate keywords / links

For this particular website, the designer used traditional italian cuisine as his main keywords. Analyzing the results in Google AdWords, a more general term such as “Italian restaurant London” would have been more effective. Exchanging links with other popular restaurants would also be a good idea.

______________________________________________________________________

3 Sutton Tennis Academy

http://www.suttontennisacademy.com/

Tennis academy in London

Can you find their key phrases?

As in the first two chosen websites, here are the meta tags, aiming to have an overview of the designer’s key phrases choices.

In the description meta tag it was used: “Sutton Tennis Academy has excellent tennis coaching programmes and facilities to enable Tennis players of all ages and abilities to fulfill their potential.

In the keywords meta tag the designer used the following words: UK Tennis Academy, Tennis in Sutton, Tennis in Surrey, Tennis Coaching, Tennis Lessons, Tennis Courses, Holiday Camps, Tennis School, Tennis Membership, Tennis Club, Tennis Centre, Tennis Squads, Tennis & Education, Vacation Camp, Tennis Training, Junior Tennis, Mini Tennis, Tennis Courts, Indoor Tennis, Tournaments, Competitions.

Results using SEO Moz Term Extractor:

1 word

  1. sutton
  2. tennis
  3. academy
  4. london
  5. winner

2 words

  1. sutton tennis
  2. tennis academy
  3. london uk
  4. tennis aademy
  5. come dancing

3 words

  1. sutton tennis academy
  2. sutton martial arts
  3. strictly come dancing
  4. sutton tennis school

5.   sports psychology support

What is their Google search rank for those phrases (how high in the listings)?

The key phrase sutton tennis academy was inserted in the Keyword Tool (Google AdWords). The result tells that for this website the Global Monthly Searches are low (1000) and the competition is also low. Searching for tennis academy, the Global Monthly Searches are considerably higher (74000) and the competition is very low. And finally using the term tennis lessons London, the Global Monthly Searches are slightly higher (1300) and the competition is medium.

What is their page rank?

Searching for tennis lessons London:

–      Google #11

–        Bing #48

–        Yahoo Search #63

Can you work out what their traffic is?

According to Alexa.com, the traffic rank is 7,038,366. Alexa had No other data available for suttontennisacademy.com.

Suggest any improvements that you think could be made

a)     Title

The title should have started with a general information (Tennis Lessons in London) instead of having just the academy name (Sutton Tennis Academy – London UK).

b)     <h1>

There’s no h1 tag in the HTML document. The designer should have used the h1 tag for writing the relevant keywords once again.

c)     body

In the body, the term “tennis lessons” was only written once. It would be ideal to write as many times as possible, particularly in the first few paragraphs on homepage.

d)     Folders and Files

The folders and image files weren’t named using the keywords. Ideally, the main keywords should be used to name all folders and files

e)     Alternate keywords

For this particular website, the designer used sutton tennis academy as his main keywords. The chosen term is too specific, and looking for these services, the user would use more general terms like tennis lessons london, for example.

 Posted by at 6:27 pm

Website Planning – SEO, SEM and Site Promotion

 Website Planning  Comments Off on Website Planning – SEO, SEM and Site Promotion
Jan 252011
 

The Romantic Novelist’s Association (RNA)

http://www.romanticnovelistsassociation.org/

Per its meta description: “The Romantic Novelists’ Association was formed in 1960 to promote romantic fiction and to encourage good writing and now represents more than 700 writers, agents, editors and other publishing professionals.” (RNA, 2011)

Keywords identified:  Romance, fiction, romantic fiction, writers, editors, agents, publishing professionals.

Per Google AdWords/Keywords tool, with settings at Match Types: ‘Exact’ (for higher accuracy) and locations and languages set to ‘All Countries’ (we are assuming the site is aiming for maximum coverage).

Continue reading »

DASSSH Logo

 web planning  Comments Off on DASSSH Logo
Jan 252011
 

Started looking at inspiration and ideas for new logo for DASSH – I think it need more colour and excitement and activity

Here is first go – other ideas forming

Suggested logo DASSH

Suggested logo DASSH

 Posted by at 4:04 pm