Is the part of the website’s user experience, and it refers to creation, publication and useful, useable content. Grate content in the website generate trust, authority and search engine optimization benefits.
Writing for the web (text)
According to Yannis’s presentation:
How people read online: 16% of users read word by word and 79% scan the page.
Readers read as F-shape pattern, so they pay more attention to the first paragraph and quick look to the second paragraph and just scan down to the rest of the page look for the useful information.
5 basic rules for writing in the web:
- Create content for readers
show them the benefits
- Develop a visitor-oriented focus
- Determine what is important to your readers
write more concisely
- Audience must be able to see how and why the service benefits them immediately
format for scanning
- Use appropriate language for your audience
- Don’t use jargon in your writing
- Even your site is formal keep it a bit friendly , because you want to make sure that they are understand it
- As reading on screen is hard, we should try to write more information with less words
- As users are impatient and busy they want to find the information in first paragraphs
- Make use of keywords and phrases that user might want to find
- Outline the key ideas, concepts
- Determine what the users want to find and make sure that they can find it
- Make your content much more credible
- Use images
- Info graphics
- Flash content ( for navigation)
It is difficult to think of a website that will not benefit from “content images”.
High definition and high quality of the images can make a real different to the website. The quality of the image is one of the other things that we have to bear in mind when we are going to use them in our site.
Accessibility of the image: if any image convenes meaning that is not described elsewhere in the website then you need alt text. Images which are only decorative they don’t necessarily need the description.
For SEO it’s good to put the keywords in the file names. Also larger images, with descriptive file names and alt text are more likely to rank higher in Google Image Search.
It’s a good idea to host the video on YouTube then embed the video in your website. There are number of reason that why this method is a good idea; it uses YouTube’s disk space and bandwidth not your website. No format and compatibility issues, so when you upload your video to YouTube it will convert it to flash or HTML5 or QuickTime. Playable on non-Flash devices such as: iPod, iPad. SEO benefits to hosting video on YouTube.
If you are making a video avoid talking over it; use on screen captions instead, because if you are not professional presenter, it can sound really amatory, use on screen caption instead. Without professional sound equipment recording audio at the time with the camera can sound disappointing and it is better to record the video and use text overlays and the sound track on it.
Be sure to provide a transcript alternative for any meaningful instructions given in video.
Documents / Downloads
Preferably content should be an HTML webpage and you can use a print style sheet for it if you want to print it. So you have to make a CSS style sheet just for print.
User generated content
According to Georg’s presentation:
The OECD (Organisation for Economic Co-operation and Development) defines UGC as fitting the following requirements:
i) A content which is made publicly available, through internet,
ii) Boasting a certain level of creativity
iii) Contents created outside of professional practices.
According to the main use of UGC we can classify it to the seven groups according to their main use:
1. Media websites
2. Chat interfaces
3. Platforms to share personal information
4. Ecommerce platforms
5. Share common and specific interests
6. News blogs
Drivers of user-generated content
i) Social drivers
ii) Economical drivers
iii) Legal drivers
iv) Technological drivers
Risks with User-Generated Content
1. Intellectual property infringement.
3. Obscenity and Child Pornography
Inclusive content (accessibility)
Empathetic: Don’t upload any content without thinking of the impact on impaired users.
Meaningful: Write link text that makes sense when read out of context.
Descriptive: Describe sounds to a deaf person and images to a blind person as if they were next to you.
Explanatory: Explain what users need to do when input is required.
Economic: Optimise images: high quality can still have low file sizes.
Illustrative: Add relevant images, with descriptive alternative text, to illustrate a point.
Informative: Write in bite-sized chunks using “plain English” aimed at the reading level of the target audience.
Different: Present content with sufficient difference in contrast between foreground and background for text, sound and images.
Orderly: Make sure that navigation using a keyboard is orderly. Use tab to move through interactive elements like links and form input fields and check they cycle through in the correct order.
Code aware: Use correct web formatting for things such as headings, data tables, numbering and bullets.
Information architecture and governance
- Categorisation / information architecture
- Navigation aids
- version control
style / brand / tone of voice / personality
For example a business website needs to reflect the brand and the style of their business. So the definition of a brand or a logo is more than a name. it is the way that the company start to communicate and behave and the style the company uses to market itself. Some companies use style or brand guidelines which is generally PDF document which define the color schemes, font style, size use of logo, tone of voice that the website should be build in.
The tone of voice is how you communicate and write for your website. It could be formal, in formal or trusted friend. Also it refer to what target of audience are you writing for.