This is an expanded version of a presentation that I gave in class on the 23rd of March 2011. Original presentation (pdf).
How are apps produced and how could they work as an alternative or supporting publishing format for web content creators?
What is an App?
Strictly speaking ‘app’ is just an abbreviation of the word ‘application’ and so could be applied to any piece of software. However with the rise of the smartphone, and in particular the introduction of Apple’s App Store, it has acquired a more specific meaning: a software application which runs natively on the operating system of a smartphone or tablet computer. Although the word app was at one time closely associated with Apple’s iPhone, it has now assumed a more generic meaning.