Author Archives: Jim

Conversion Rates: a user on site is worth two in the ether

By | March 31, 2012

What’s that supposed to mean? This is a look at conversion rates – what they are, how they’re measured and how to improve them. Many web developers focus on increasing traffic – site visitors and total conversions – but the smart ones focus on conversion rates. It pays to make your site more efficient, not […]

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Project Review: Appleyards

By | January 15, 2012

Appleyards (View Current Site) Appleyards (View New Design) Brief: A website owner has approached you to redesign their site. They are convinced that with an improved design, their site will do better. They have asked for advice on colour, page layout, branding etc. Home Page, Before & After: New home page contains all the same […]

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Project Review: Warm Bean Coffee

By | January 15, 2012

Warm Bean Coffee (View Site) Brief: As part of a new campaign, to bring customers back to the high street, you have been commissioned to build a website for a small business retail outlet based in a small town in the southeast of England. The campaign organisers believe that by giving small, local businesses a […]

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