Earlier this week I was fortunate enough to attend an event at which Richard Rutter gave a talk about web typography. Several years ago, 2006 to be exact, Richard wrote an article for 24 ways called Compose to a Vertical Rhythm; two years after that, I discovered 24 ways and read it. Listening to him speak reminded me of the effect which reading that article had on me.
And then I read Compose to a Vertical Rhythm. Now, I’m not going to pretend that the scales fell from my eyes, or that I emerged, blinking, into the light. What did happen, though, was that I read the article and ‘got’ it. I had always been able to tell a good website from a bad one, but because I lacked a background in design I didn’t have the vocabulary to articulate why. Looking at the before and after examples inspired in me a sense of calmness and inner peace with respect to the latter, and so I learnt to recognise one aspect of good web design. I read the article and put the ideas into practice with an understanding of what I was trying to achieve and why it was important.
I think the reason this article struck a chord with me was the way in which it was framed. I had always been an aspiring musician (I still dabble, since you ask) and I had embarked on my career as a web designer at about the same time as I had accepted that the invitation to headline Reading Festival probably wasn’t just lost in the post. I had over a decade of experience with the structure and composition of music but barely six months experience with the web. So when Richard wrote that ‘just as regular use of time provides rhythm in music, so regular use of space provides rhythm in typography’ it was the first time I was able to put web design into a context which I understood. It also didn’t hurt that he obviously had good taste in books: anybody who uses an excerpt from a Neal Stephenson novel to illustrate their ideas has got to be worth listening to.
I didn’t realise any of this at the time; it wasn’t until at least eighteen months later that I was able to pinpoint reading Richard’s article as the point at which my designs had started to become subtly better. My designs were sill ugly as hell, but at least they were readable. And from this point on I learnt to implement other people’s ideas only when they chimed with my own ‘inner designer.’ Mark Boulton’s articles about grids for example, or Erin Kissane’s book on content strategy. Reading Compose to a Vertical Rhythm had been the first time I had found a concept which ‘spoke’ to me, and so it was also the moment in which I realised that I could become a better designer by working hard, paying attention to the details, and learning from the right people. It also made me think more carefully about my strengths, and my interests. I’m better at typography than I am with, say, colour, and I get greater satisfaction from it. My websites are never going to win any beauty contests, but they will always make typographical sense.
Sometimes the important moments in our careers — or, given how much time we spend at work, our lives — only become obvious as we watch them recede in the rear-view mirror. So if by some chance you’re reading this Richard: thank you.