Category: Coursework

Analysing SEO

For this (rather belated) piece of coursework we were asked to analyse three websites, identify their key phrases, their Google ranking for these phrases, their page rank and site traffic. I’ve decided to focus on car parts suppliers, because I’m building a car and I buy a lot of car parts.

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This is an expanded version of a presentation that I gave in class on the 23rd of March 2011. Original presentation (pdf).

How are apps produced and how could they work as an alternative or supporting publishing format for web content creators?

What is an App?

Strictly speaking ‘app’ is just an abbreviation of the word ‘application’ and so could be applied to any piece of software. However with the rise of the smartphone, and in particular the introduction of Apple’s App Store, it has acquired a more specific meaning: a software application which runs natively on the operating system of a smartphone or tablet computer. Although the word app was at one time closely associated with Apple’s iPhone, it has now assumed a more generic meaning. View full article »

How can the image selection principles used for photojournalism be adapted and used by web publishers?

This is an expanded and revised version of the presentation that I gave in class on the 9th March. Original Presentation.

What is photojournalism?

Mark M. Hancock, the photojournalist and blogger wrote that:

“A journalist tells stories. A photographer takes pictures of nouns… Photojournalists capture ‘verbs'” (Hancock, 1996).

Since a verb is ‘the part of speech which asserts or predicates something’ (Chambers, 1972) it isn’t immediately apparent how it can be applied to a photograph. However this photograph of a survivor of the Japanese earthquake, taken from the BBC website, provides a good example.

Although this picture wasn’t shown with a cutline – the caption which appears near the photograph – by considering what the cutline could have been we can understand what Hancock means. It could have begun with ‘a woman grieves‘, ‘a survivor weeps‘ or even simply ‘a woman wears a mask.’ As a photograph, rather than an example of photojournalism, the cutline would be ‘a survivor of the Japanese earthquake.’

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