29th February – ‘Social Media and Communities’

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Apr 252012
 

Today the subject was ‘Social Media & Communities’. Pricilla began with her presentation about ‘Communities and Forums’; this was followed by Aimee, who talked about ‘Facebook for Business’. James then presented further information about these subjects.

I found the presentations today very amusing and I learnt a lot of information from them.

Later we were taught about what you can achieve on Twitter and that it is very similar to Facebook. We were also told about the search widget for Twitter, which would show tweets for all different subjects.

Then we talked about YouTube and its benefits, such as that the videos come up at the top of Google searches. Because of this it can be a very good way to advertise your business. It is also ok to embed other people’s videos in your site (if they are available to do so), but one down-side to this is that it may not communicate your name as well.

It is becoming popular to include links to social media pages, so that people can sign up and then post things on there and share it with others. Addthis.com and sharethis.com are two good websites that can also help with this. They add the extras of being able to email or share parts of the site with other people.

Also having a link back to your site from Tumbler, Flicker, or more especially Facebook and Twitter can bring more people to your site.

22nd February – ‘Revenue Generation Models’

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Apr 252012
 

Today’s lesson subject was ‘Revenue Generation Models’. There were three people giving presentations. First was Gary who covered site advertising, and next was Imran who presented Subscription Websites. Finally Olan presented Freemium and James ran through some extra information afterwards.

I found all of the presentations very interesting and learnt a lot of information from them.

When advertising is included on a website it will be important that thought goes into the positioning of the ads. Then this will make sure that it is still attractive for the users. It is also important that you think through if your website is in a subject that is appropriate for advertising.

Advertising can be a very useful way of generating additional income from websites. However, it is important that the ads do not dominate the site and therefore drive away potential customers.

We were then informed about the different advertising pricing models. There are CPM, CPC, ECPM, CPA, Tenancy and CPS. I didn’t realise that there are so many types! CPM is costs per thousand (mille) impressions; CPC means cost per click, ECPM means effective cost per thousand (mille), CPA is cost per action. Also tenancy is a flat rate that is agreed and CPS means cost per sale.

We then talked about ‘Hard paywall’ ‘Soft paywall’ and ‘No paywall’ areas. ‘Hard paywall’ means sites which require paid subscription before content can be seen. I would say that we all agreed that most ‘Hard paywall’ sites e.g. The Times and Which Magazine are not going to last much longer. The reason why could be because there will be other competition out there, usually some for free.

‘Soft paywalls’ let customers view a specified number of articles and then demands paid subscription to read further. Where as ‘No paywalls’ are when the website will always be free for users to visit and read the information.

One of my favourite things of the day was the sponsorship on payperpost.com or jobthread.com. I will definitely look into using them for the future. Near the end, James mentioned that sometimes people may not like having to subscribe for a site (and it is not needed on his). I think that I would give people the choice –a free area and an extra  subscription to view more detail.

15th February – ‘Analytics & Competitor Research’ (My Presentation Day!)

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Apr 252012
 

Today the people showing their presentations were Kathleen and then me, followed by Jaana. The subjects we were covering were ‘Analytics and Content Management’. Kathleen covered Google Analytics and then both Janna and I covered Analytics and Content Management separately.

From Kathleen, Jaana and James’ presentations I learnt a lot of interesting information, which will be very helpful.

With Google Analytics it is necessary for you to sign up and notify them of your web address! You will then be presented with some JavaScript language. This needs to be added into the <head> in every page of your html.

I have learnt how Google Analytics’ Funnel can be very useful and makes sure that fewer customers leave your site without buying a product! The official Google Analytics video on YouTube has also been very helpful.

Google Analytics enables you to monitor the traffic that arrives at your websites.

It also lets you see lots of areas such as:

 

  • How many people visit your website
  • Where they are coming from
  • What they were looking at
  • How long they stayed on your site
  • As well as what the conversion rate is.

Fixing Problems

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Apr 252012
 

So far today I have been successful with fixing a jQuery image slider, a Google toolbar, putting together a comment/message box (almost to planned), uploading my recent work onto my website as well as quite a lot of blog work!

The first hiccup mentioned was with the jQuery image slider. This occurred by adding some new language onto my index page. I did this to see if it would solve an error.

Presentation Completed!

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Apr 252012
 

My presentation is next Wednesday (15th). I have almost finished preparing it and I am very pleased with it so far. The sections that I have included are:

  1. Introduction
  2. Analytics and Competitor Research Definition…
  3. ?
  4. Why it’s Important to Understand who Competitors are?
  5. SEO Marketing
  6. SEO Programs
  7. Competitor Research – Where to Start
  8. Competitive Intelligence Analysis
  9. Social Media Connection
  10. How would this help you with Managing your Website?
  11. Conclusion

 

Below are examples of what each slide will include: –

Analytics and Competitor Research Definition…

  • ?

  • Why it’s Important to Understand who Competitors are?

  • SEO Marketing

  • SEO Programs

  • Competitor Research – Where to Start

  • Competitive Intelligence Analysis

  • Social Media Connection

  • How would this Help you with Managing your Website?

  • End!

8th February – ‘ECommerce’

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Apr 252012
 

Yesterday in the lesson the main focus of the day was about ‘ECommerce’. First Jim showed his presentation and then Annalise. Jim’s was about ‘Conversion Rate’ and Annalise’s ‘ECommerce’. James then presented some more information about those subjects.

The presentations were very enjoyable, and I leant a lot from them.

Today we were recommended the best CMS programs with which to create ECommerce sites. We were shown demos of Magento and Prestashop. They both had great features. Ebay now owns Magento and is the world’s fastest growing ECommerce company. Magento has a lot of brilliant and impressive features. It uses a Multi store, which lets you have various different stores on different domains and Magento can host them all. There is an example site ready-made for customers, (which looks great), and if users are beginners they do not need to make huge changes. Prestashop also has a great feature – when products are purchased, they are shown flying up into the cart in the top corner. Some other helpful Ecommerce software available includes OsCommerce, Zencart, J-Shop and Shopify.

Another area covered by James during the lesson was affiliates: they can make sites feel friendlier and less threatening to sign up to. For example, showing help phone numbers will make customers feel more comfortable, as it shows that people are there to give them assistance if they need it.