Table of Content
|3||Content Management Systems|
|4||Revenue Generation Models|
|6||Revenue Generation from Subscription based sites|
Revenue generation on the internet using the content and different models of selling and advertising is a hot topic in the internet and marketing society. Internet being in its all time high usage is a best place for innovators, the marketing and online trading of goods and services are at all time high. This all results in the formalization of the methods used on the internet and development of frameworks that are being used by the innovators to maintain and scale their internet businesses. Revenue generation models are an example of the systems developed for formalizing the methods.
The Report presents the discussion on the content management system and their usage in the revenue generation models specifically the case of subscription sites. The report starts with the back ground of the revenue generation models then we move forward to the content management systems in general, the discussion will lead us to the details of the revenue generation models used today. Subscription sites being one of the revenue generation models is discussed in detail with all its classifications, target markets and content usage methods.
The report gives us the overview of the revenue generation models implemented on the web, and the content management system, and the detailed insight into the subscription sites option. The report ends concluding our findings in the report and results that are derived from our discussion.
2. Historical background
During the last decade internet has grown to be the most viable market of the world. Internet marketers and advertisers have paved a way to make this market viable. They have provided the suppliers, traders and manufacturers with the tools and techniques to market their products. The marketing and advertising companies get their share from the price of the products, the systems developed were the pay per click advertising campaigns and the sellers pay the advertisers for the advertising their products. The system was successful in building the market share for the products and this paved new ways for other campaigns to be part of the systems, these campaigns are today called the revenue generation models. They generate revenue for a site in different schemes that are discussed in detail in the next sections. Another factor in the success of this system was the easiness and advancement in the management of the web content, the introduction of the content management systems in the web development technologies have extended the possibility of management of large sites and enormous content based on the rule sets. The management of the sites became easy and the productivity of the site increased making it a perfect place to market the products. The search engine optimization started a race in the competition for customer access and making it a vast industry of marketing and advertising of products.
With the increase in the available tools and techniques the possibilities increased for all the online businesses. The revenue generation models are at the core of this online success, there are a lot of success stories, and a lot of failures as well. But the industry adopt systems that sustain and able to provide them solution for maximum productivity.
3. Content Management Systems
The term content management system is a generic term used for the set of tools and techniques used for the management of electronic documents in a system. The development of these systems started as a result of problems in the management of large archives of documents. With the increase in the content that the information systems produce, document management became a problem, the workflow implementation was important so the content management systems started to develop. The document management system is a primary part of a content management system. The system manages content like images, documents, html files. And script files. The system stores and retrieves the files in predefined methods that are suitable for the development of workflows and procedures.
A content management system is mostly a centric to the document management system. The most important and used systems are used to manage the content of websites. These are mostly web based applications that are used to manage websites that that a lot of content. The content management systems allow the application to control the content in an office, but now they also are used to manage the content over the internet. The content that are mostly managed by a content management system is text based documents, text elements, files on the file system, multimedia files, html content, images, and almost all electronic documents.
The term workflow means that the content management system controls the working flow of the office by sending the documents to the pre defined personal and make them approve the documents. The workflows are now used to implement the automation in the office documentation process. The web based content management systems are used to manage the website content. This content is published as a website and managed through the system. This content is versioned, maintained, published, and protected by the content management system. The management of website becomes easy through the usage of these systems; they provide templates for the web site designing. They provide most standard implementations and also they are updated regularly for new features.
The most popular web based content management systems are Joomla and Drupal. These are primarily developed in PHP and are used to publish html documents for a website, these web CMS application provide templates, upgrade features, and most of the content visualization, so that the management can see what the content will look like when it is published.
IN the revenue generation models the content management system played a vital role, the content management systems provided better publishing of the content and thus provide more visibility for the content, also the content management systems publish the content in a way that is easily understandable by the search engines, that makes the content more accessible by the users. This way the content management system proved to be a catalyst in the change towards an internet economy. The revenue generation models uses these content management systems to replicate, reproduce, store, secure and publish the products and offers in a way that they become more visible to the target buyers. This makes the content management systems an integral part of the revenue generation models implemented on a large scale.
4. Revenue Generation Models
Revenue generation models are the models made by the marketing innovators and advertising companies to make the product advertisement and merchandizing more easy and letting the web communities participate in the marketing and advertising of different products on a price. The revenue generation models span from selling services to the advertising products for different vendors. Some of the examples of revenue generation models are direct advertising which involves text based advertisements on you website. Paid directory listing on your site that will list the sites according to their area of business, you can charge the customers for advertising on forums on your site. Other examples are products of affiliate companies on your site that will pay you if someone buys the product from your website. You can have direct contact with the merchant that sell products on your website or you can sell your own products of services on your website. These revenue generation models can be classified in some categories that are discussed below.
1. Subscription Sites
There is a variety of content and documents that can be accessed through the subscription based sites and these sites have a yearly or monthly fee. E.g. To access the ACM research library we have to get a membership at a fee. There are sites which provide lectures on specific topics on a fee for subscription.
2. Files and Documents at Pay Per View condition
There are sites that allow the content on a pay per view basis, specially the media content can be specified in this model. The movies can be rented for watching once. The video and music can be downloaded and have digital rights management built for letting the user only play once. There are lectures of some people available that can only be seen once or for a specific time period. This model can only be applied to digital documents through the digital rights management.
3. CPM advertising model
This model caters the advertising of the content of a client on the website, the client is charged for every thousand views of the advertisement. The ads are displayed through a third party ad server or the sites ad server. Google AdSense also provides such package for the websites so that the client will have to pay cost per thousand views by the users of the site. Most of the time the advertisement banners and offer banners are shown on the sites through this model.
4. CPC advertising model
This is another advertising model for the revenue generation, in this model the site shows the advertisements but they are only paid on the number of clicks that user do on the advertisements, these advertisement are mostly text advertisements. This model is also available on most of the ad providers like Google AdSense.
5. Selling site space for advertisements.
Another revenue generation model is to sell your web sites space for the advertisements of another company or product. The companies mostly pay higher for such spaces, the websites with a large number of users and huge traffic sell the space for the advertisement to the advertisers. Most of the advertisers have similar content, e.g. on the programming forums the programming API sellers place ads, and because the programmers visit the blogs and forums regularly and they are the customers of the API providers. So they buy space on the forums to sell their API packages. The space can be sold on the yearly basis or on the monthly basis.
6. Affiliate model
There is another model for the revenue generation from the website. we can become an affiliate of a product selling site, we will be selling their products on our web site and they will be paying us for selling. In this option most of the sites provide commission for the products sold from our site. Some as well provide the commission if someone gets to their sites by clicking on the product. This model can also extend to many other configurations and provide a better earning on the sites that have product selling potential. Many ad providers are now providing this option. Amazon and E-bay are examples of affiliate sites that provide commission on products that you sell on your sites.
7. E-mail Marketing Model
This model is also used for revenue generation, the sites that collect customer data and get their permission for emailing them for products and affiliate products can mail the advertising material to their customer list. Some companies also sell this kind of mailing lists of other companies. The customers can also be posed to the questioners or product reviews for market research from the customers about any products.
8. Online Services options.
Another revenue generation method is to provide services for online research and surveys, these sites pay the users for conduction surveys and the companies order them for researching some surveys. The websites provide surveys according to geographical locations and product specifications.
9. Online Products Selling.
This is another option for revenue generation. The company can sell their products in an online store; the online store implement a shopping cart to handle the transactions and provide the products to the online customers, this option can also use the above options for marketing and advertising purposes. This option is most popular among the product manufacturers group.
There are several factors that are involved in online revenue generation businesses. The mixture of models is mostly used to maintain consistent and best possible revenues. When a website starts the implementation of online revenue generation model the first thing that is done is the planning of the options before the development. Then the targeted content is generated and sometimes more than one websites are consolidated into one sites to make it better visible and more accessible.
Subscription Site are among the most popular revenue generation models toady, a lot of sites are offering the subscription based services in different service areas. The subscription site is a normal website which provides a service to the customers that subscribe for that service, its provided normally on a fee. The subscription based sites can offer from news reviews to jokes, lecture notes to business report. All the content that is provided on these subscription sites is rendered to the clients through a subscription program. The websites offer from already prepared course material to the regularly updated feeds. The information services for the research and development of products and product review services are rendered through this model.
One of the famous name is marketingsherpa.com that provides services in research and writing for the marketing professionals. They have blogs and articles on variety of topics related to marketing. The subscription sites mostly categories the service as free and paid services, the free services are available to all the users and are limited demonstration versions of the full services. This way the users can try the services without the fee and they have a better chance of subscribing to the service if they are interested in the material provided.
Another popular subscription site is webmasterworld.com that provides different set of services for search engine marketing professionals. The website provides the latest information on the marketing trends, the blog entries by the professionals and the tips and tricks for the new professionals. The website needs a subscription to access the material on the site.
There are other sites that provide the tutorials for the students of programming and need sa subscription before the students and professionals can access the tutorials. One such site is expert-exchange.com. the site is pretty famous among the programming community and the website have a rich set of articles and tutorials for the programming languages. The site also provides the solutions for programming problems to the subscribers.
Another aspect of subscription sites is somewhat diverse, the trend of subscription is going into other fields as fashion, doylemueser.com is a site that provides the suiting services for men and they have many options for suiting, the users need subscription before they can access the services.
The subscription sites can be classified on the basis of the services they provide or the material that is available on the site. The most popular categories of services that these sites provide are described as follows.
Articles: These articles are on the latest trends and issues in the market, the articles can be from the news reports to the specific problems discussion in the market. The articles are written by the professional hired by the website. The professionals write the articles on the specific topics and post on the website. The users that had subscribed can access these articles online.
Research Reports: These are similar to the articles but they are made on the request of the users, the users that are subscribed to the service ask for research report on a specific topic and the website has hired researchers to research on the topics.
Product Reviews: Another category of service is the product reviews, the users ask the website to review their products based on the subscriptions. The products are reviewed using surveys and research on the specific industry.
Attractive Offers in our interest: there are also sites that offer different buying offers for their customers, the users that subscribe the service set their preferences about the products. the website maintain the set of offers and pricing comparisons for that specific product and the users are sent the new offers.
Personalized products: There are sites that provide services to their subscribers about the personalized products, the users set their criteria for a product and the websites search for these criteria in the products and make an offer for the users.
Lessons based Tutoring: A major category of subscription sites is the Lesson and tutoring sites. There are many websites that provide lessons for different subjects ranging from preschool to K12 and up to university learning. They provide these tutorials and live lessons to the students that have subscribed to the service.
News on specific topics: This is a specialized service that is mostly provided by the news groups, the users that subscribe to the service can create a news alert on a specific topic. Whenever any news on that specific topic is released the users are sent the news.
Question answers: there is another service that is subscribed by the users, its about the questions answers that are asked by the users. The questions can be from a variety of topics and the website provides the answers for these specific questions posed by the subscribing users.
Live Help: This category of subscription sites comes with other services. The product users can access to live help if they subscribe to it. The product does not include the live help in their price. The live help is only for the users that subscribed to it and paid for it.
6. Revenue Generation from Subscription based sites
The subscription based sites are a good revenue generation model, as they provide the services and also can use the other revenue models on their sites; they have legitimate users that have subscribed to the services. The subscription sites can generate revenue from different options that are discussed as follows.
The subscription fee for the services is a first revenue generation option for the sites. This is most basic option and also the main source of revenue for these sites. Almost all the subscription sites pose a fee for the subscription.
Marketing Products on their site:
The second option is to market products on their site, it can be affiliate products from other companies or there can be products that the website provides to their users. The product marketing is also used by many of the subscription sites; the users tend to buy related products from the subscription sites which provide reviews about these products or provide the market surveys about the comparing products.
The product review is also another method of generating revenue the product manufacturers pay the websites to post reviews on their sites about their product. The users on the site feel easy to buy the products after reading the reviews. This also takes good part in making the product reputation in the market.
The subscription sites can also use any of the marketing campaign on their websites and affiliate with any ads service provider to place ads on their sits.
7. Target Market
The target market for the subscription based sites consists of two main categories, first are the users that need to have solution of some problem in any academic circle or the need information to a specific topic. The second are the users that need to be remain updated on their professions and interests. These users are mostly executive officers or hobbyists that use the subscription sites for their pleasure or professional growth.
Need based users:
The need based users are those that need solution to their problems, need to learn something or need the research material on something. These users need information specific to their request. The subscription sites do charge these users and provide services in time and deliver specific items for specific users. These services are not for a all the audience, only a user or a group is intended audience of such service. These sites maintain a variety of research areas and only provide specialized services in these areas.
This is the second category of users that user the subscription services for pleasure, as a hobby or for advancement in their knowledge in some specific area. These users are generally categorized in large audience and the services are designed for a large variety of users. E.g. magazines are printed for many number users in an area. The users that are attracted to that specific area subscribe to the service and pay for it.
Internet being a market place of the future is now involved in many of our daily life operations, people used to research the library or consult the teachers in different parts of the country. For the profession expertise you always had to reach out to some facility or some company that provide consultancy. With the invent of internet these services become available online. The expansion of the internet resulted in the emergence of revenue generation models. Primarily used for advertising purposes but these revenue generation models are now became a good profitable business. As the competition increases and time and reach became crucial factors in the success of businesses, the need of advertisement and timely research increased. These all factors contributed to the advancement and formalization of revenue generation models.
The report has presented the revenue generation models in general and the subscription sites in specific. The revenue generation models are the methods that are used by the web based businesses for revenue generation. The revenue generation models have a vast variety of implementations and can be used in the websites in many configurations. These configurations are based on the website manager’s preference and the statistics about the website. The subscription sites are implementation of revenue generation model that provide services to the limited users that subscribe it. These subscription sites can also use other models for revenue generation as well.
The subscription of a service is normally derived by the need of information about a specific topic. The users that need information on specific topics tend to subscribe to a service. These services include tutoring, online lectures, online research, surveys and many other similar services. The users pay for the service they get. Although these are revenue generation sites but still they can use many other models of revenue generation, like they can provide space for advertisements on their websites, along with the users requested material.